FORM 4-C · SERVICE LADDER STEPS · 6 TERMS · MONTH-TO-MONTH JURIS · CANADA
What we actually do

Free audit first. Then we only fix what's actually broken.

We don't sell packages. We diagnose your account, show you the math, and propose work only where the cost-per-lead math justifies it. If your Google Ads is working and your GBP is solid, we'll tell you. The audit is free either way.

The work, in order

Diagnostic. Rebuild. Measure. Done.

Each engagement starts with the diagnostic. Everything after that is optional and scope-shaped to what your account actually needs.

Step 01 · Free

The diagnostic audit

A written assessment of where your cost-per-lead is leaking. We look at Google Ads structure, Quality Score patterns, GBP completeness, landing page friction, and conversion tracking integrity. You get a document, not a sales call.

Turnaround: 3–5 business days. No login access required.

Step 02

Junk Removal Google Ads Management

Restructure into separate ad groups per service (residential, commercial, hot tub, estate cleanout, etc.), rewrite ad copy to lift Quality Score, add negative keywords to stop the bleed, and rebuild conversion tracking so you can see which job type is actually paying. Includes Lead Form Extensions, Local Services Ads (LSA) setup where eligible, and Meta/Facebook Ads where the unit economics fit.

Where most accounts see junk removal cost-per-lead drop by 40–60% inside 60 days.

Step 03

Junk Removal Local SEO & Google Business Profile

Google Business Profile (GBP) optimization for the junk removal vertical — profile completion, service-area tuning, services list against searcher language, Q&A seeded with the real questions you get on the phone, and a review-velocity system so your count actually moves month over month. Local pack ranking and Google Maps visibility.

Local pack visibility usually moves inside 30 days.

Step 04 · Only if needed

Landing Page Friction Fixes

If your GBP is sending leads to a page that loses half of them, three structural fixes usually solve it: tappable phone, 4-field quote form, instant-quote logic for common job sizes. A full website redesign is almost never the answer.

Most operators don't need this. We'll tell you if you do.

Step 05

Conversion Tracking & Attribution

Calls, form fills, and booked jobs — all attributed back to the keyword and ad group that drove them. If you can't see which campaign is making money, you can't make decisions about where to spend more. Includes Google Ads conversion tracking, GA4 events, and call-tracking integration.

Often the highest-leverage fix in the entire engagement.

Step 06

Monthly Review & Optimization

Once the rebuild is in, monthly check-ins on cost-per-lead, Quality Score drift, new keyword opportunities, and seasonal shifts (estate cleanouts spike in spring, construction in summer, residential in fall). We adjust as the data moves.

Month-to-month. No annual contracts.

You don't have to take all six. Most operators start with the audit, fix one or two of the highest-leverage items, and decide from there. The diagnostic tells you the order.

Markets we serve

Junk removal marketing across Canada.

Remote-first engagement. We don't need to be in your city to fix your account — the work happens in your Google Ads, GBP, and analytics, not on your truck route.

Primary

Ontario

Toronto · Mississauga · Hamilton · Ottawa · London · Windsor · Kitchener–Waterloo · Guelph · Burlington · Oakville · Cambridge · Brantford · Barrie · Niagara · the GTA

Active across

Canada-wide

Vancouver · Calgary · Edmonton · Winnipeg · Saskatoon · Regina · Halifax · Moncton · St. John's · Quebec City · Montreal (English-language accounts)

The platform underneath

The work is delivered on the LocaliQ platform — campaign management, conversion tracking, and reporting infrastructure built for local service operators. That's the rails. The diagnosis, account structure, and ongoing decisions are mine. See the data behind every engagement, or read the five patterns we look for first.

Get Your Free Diagnostic Audit